Teams who use Atrium’s platform gain more control of their video and data as well as expanded digital capabilities to create new content, engage fans, and open new commercial opportunities.įounded in 2004 and led by Mark Silver, Chief Executive Officer, Synergy Sports is a global provider of basketball and baseball data, analytics and tools for the majority of elite basketball and baseball teams, including the NBA, MLB, GLeague, WNBA and NCAA DI, DII and DIII men’s and women’s basketball teams, as well as over 200 NCAA DI baseball teams. Led by Nick Maywald, Group Chief Executive Officer and Chairman, Atrium Sports empowers teams, leagues, and federations around the world with a full-service technology platform that allows them to capture, enhance, and benefit from their sports video and data content. This acquisition will accelerate Atrium’s expansion strategy and strengthen its technology solution offering globally.īy integrating Synergy Sports’ content into Atrium’s platform, teams, leagues and federations will gain access to comprehensive data and advanced automated video production of live sporting events and more. The transaction was completed with a lead investment from Eldridge Industries and additional investment from Elysian Park Ventures, Atrium executives and other shareholders. The amount of the deal was not disclosed. Melissa Sampson led the deal team.Atrium Sports, a NY- and Ottignies-Louvain-la-Neuve, Belgium-and technology platform for sports and video data content, acquired Synergy Sports Technology, a provider of data and video analytics tools for the NBA, the MLB and NCAA Division I-II-III basketball and Division I baseball. The company faces competition from Genius Sports and IMG Arena for the deal that could be worth $100 million annually.ĭLA Piper represented Synergy Sports in its sale to Sportradar. It’s been a busy start to the week for Sportradar, with the company also bidding for exclusive rights to NFL live betting data. This week, Synergy Sports is introducing a few new metrics to help coaches and scouts develop winning team strategies. Notably, Synergy was previously majority-owned by a firm backed by LA Dodgers co-owner Todd Boehly.īoehly also sponsors the special purpose acquisition company ( SPAC) that is aiming to take Sportradar public at a $10 billion valuation. The deal is expected to close in the second quarter. “Sportradar is the perfect partner to accelerate the evolution of Synergy Sports in the US and around the world,” said Nick Maywald, the executive chairman of Synergy Sports. “This further cements our relationships with the major sports organizations in the US and around the world,” Sportradar CEO Carsten Koerl said.Īssuming Synergy is the M&A target previously mentioned by Radar, it has estimated annual EBITDA of $23-29 million. Sportradar said the acquisition would expand its product offering into US college sports data and video analytics. It also provides data to sports media and marketing companies, including ESPN and Turner Sports. The company has contracts with the NBA, WNBA and NCAA. That data can be used for coaching and player development, although Synergy also has a sports betting tab on its website. Their a nalysts use a proprietary logging system to tag and catalogue every possession of every game. Synergy is a basketball data and video analytics platform. The data giant previously earmarked around $350 million for an acquisition with “significant revenue synergies.” Who is Synergy Sports? Sportradar announced the acquisition on Monday although no price was disclosed. SMWW will help you stand out from the crowd by learning the technology basketball teams need Our 8-week online course is taught by James Kerti, who is also a. Synergy Sports Technology is an analytics and video company that began in the college and professional basketball market. Sportradar acquired basketball analytics firm Synergy Sports in a move that deepens the company’s ties with college sports.
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